With over two decades of experience in the automotive world, Lee Sullivan brings leadership, depth of knowledge and calm precision to his role as General Manager at Birch. His career has spanned the full spectrum of the luxury vehicle industry — from facilitating the sale of high-performance supercars to sourcing rare and exotic classics for discerning clients across the globe.

Lee’s professional journey also includes extensive time in the private aviation sector, where he managed a portfolio of high-net-worth clients with the same discretion, attention to detail and service excellence that now define his approach at Birch. This dual expertise gives him a rare perspective on what it means to deliver truly premium experiences — whether the subject is an aircraft or an Aston Martin.

At Birch, Lee oversees daily operations with quiet assurance and exacting standards, ensuring that every car and every client interaction reflects the brand’s reputation for precision, professionalism and care. His experience, composure and integrity make him a cornerstone of the team — someone who ensures Birch runs as smoothly as the cars it protects.

What first drew you to Birch, and what do you enjoy most about being part of the team?

What first drew me to Birch was the opportunity to help build something truly exceptional from the ground up — a business where automotive passion meets precision and professionalism. Being involved from the early days has been incredibly rewarding, particularly watching it grow into a trusted and respected name in car storage.

What I enjoy most is seeing the team come together with the same pride and attention to detail that shaped Birch from day one. Everyone here shares the same mindset: to deliver the very best care possible for every vehicle that passes through our doors.

Describe your role at Birch — what does a typical day look like for you?

As General Manager, I oversee the day-to-day running of Birch, making sure every process lives up to the high standards we set from the start. No two days are ever quite the same — one moment I’ll be meeting clients or reviewing vehicle movements, and the next I’ll be supporting the team or planning our next steps for growth.

It’s a dynamic environment, but that’s what I enjoy about it. We’re constantly evolving, always refining how we operate, and continuously improving the experience for our clients. My job is to keep that momentum going — ensuring every detail runs seamlessly.

Birch is known for precision and care. How do you personally define attention to detail?

To me, attention to detail means caring enough to get every element right — even the ones no one else might notice. That’s the real difference between doing something well and doing something perfectly.

At Birch, that mindset runs through everything we do, whether it’s checking tyre pressures, aligning vehicle placement, or managing logistics. Clients trust us with some of the most valuable cars in the world, and that trust is earned through consistency, not shortcuts.

What’s one piece of advice you’d give to anyone looking to store a vehicle long-term?

Make sure your car is stored somewhere that treats it as if it were their own. That means the right environment — stable temperature and humidity, regular movement, and careful battery management — combined with people who genuinely care about what they’re doing.

I’ve seen how quickly small issues can become big ones if a vehicle isn’t properly maintained in storage. The best advice I can give is to think of storage as an investment in preservation, not simply a parking solution.

Outside of work, what fuels your passion — motorsport, restoration, travel, or something unexpected?

Outside of work, cars and motorsport have always been part of my life — that passion never really switches off. I enjoy following racing, attending classic and modern car events, and seeing how design and technology continue to evolve across different eras.

I’m also a keen traveller. Experiencing how other cultures approach engineering, service and craftsmanship often gives me fresh ideas and perspectives that feed back into my work at Birch.

Birch has a strong link with racing through Tom Chilton. How does that motorsport connection influence the way you and the team work?

Motorsport is built on precision, teamwork and constant improvement — exactly the qualities we value here at Birch. Having Tom involved brings that mindset to the business every day. His competitive approach keeps us sharp and focused on delivering the best possible results.

That influence can be seen everywhere — from how we approach vehicle inspections to how we communicate as a team. It’s about finding those marginal gains that make something already excellent even better.

What’s the most rewarding part of seeing a client’s car arrive — or leave — Birch’s facility?

There’s a great sense of pride when a car arrives and we’re entrusted to look after it — whether it’s a brand-new supercar or a historic classic. Each arrival is a reminder of the responsibility we carry and the confidence clients place in us.

When that same car leaves, in perfect condition and ready for its next chapter, that’s when it all comes full circle. Seeing the owner’s satisfaction is incredibly rewarding. Those moments really highlight why our attention to detail matters so much.

Choose ten cars that you'd like in your personal collection stored at Birch.

Ferrari 250 SWB
Ferrari F40
Ferrari F50
Ferrari Enzo
Ferrari 812 Competizione TDF
Ferrari 355 Spider
Ferrari Daytona SP3
Porsche Carrera GT
McLaren F1
GMA T.50

Which of these cars would you like to take out to enjoy an autumn weekend?

The Ferrari 250 SWB — without question. It’s one of the most beautiful cars ever built, perfectly proportioned, and a pure expression of driving pleasure. For a crisp autumn morning, there’s nothing else I’d rather be behind the wheel of.

Finally, describe Birch in three words — and tell us why you chose them.

Precision. Care. Trust.

Precision because every detail matters in how we handle and store vehicles.

Care because we treat every car as if it were our own.

Trust because our clients rely on us to protect some of their most valuable assets — and we take that responsibility seriously.

Lee Sullivan’s Dream Garage: Ten Icons, Ten Reasons

As General Manager at Birch, Lee sees everything from blue-chip classics to modern halo cars. If he curated a personal collection to store under Birch’s care, this would be the shortlist—and why each earns a space.

1) Ferrari 250 SWB (1960–62)

Perfect proportions, race pedigree, and road manners that still feel modern. A distilled definition of “grand touring.” For Birch, it’s the benchmark for sympathetic preservation and provenance management.

2) Ferrari F40 (1987–92)

Raw, analogue theatre: twin-turbo V8, lightweight Kevlar, and zero filters. The last Ferrari signed off by Enzo himself—its purity demands careful storage, regular exercise, and expert battery care.

3) Ferrari F50 (1995–97)

An F1-derived, naturally aspirated V12 bolted to a carbon tub. Less wild than an F40 visually, but more sophisticated dynamically. Perfect example of mechanical condition and originality driving long-term value.

4) Ferrari Enzo (2002–04)

A technology statement: carbon chassis, F1-style gearbox, and a glorious 6.0-litre V12. It rewards owners who commit to meticulous maintenance cycles—exactly the kind of regime Birch plans and executes.

5) Ferrari F12tdf (2015–17)

Front-engined V12 with rear-steer aggression and exquisite balance. A modern collectible that needs climate-monitored rest and scheduled movement to keep seals, tyres, and systems happy.

6) Ferrari 355 Spider (1995–99)

The car that re-ignited Ferrari’s mid-engined magic. Sparkling steering, a shrieking 3.5-litre V8, and timeless Pininfarina lines. Sensitive to neglect, brilliant with the right preservation mindset.

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7) Ferrari Daytona SP3 (2021– )

A contemporary icon that nods to the 1960s sports-prototype era. Sculptural, rare, and already culturally significant—its narrative and documentation are as important as its condition.

8) Porsche Carrera GT (2003–06)

A manual, race-bred V10 with peerless feel and focus. Demands respect on the road and discipline off it: tyre age, clutch health, and careful warm-up routines are everything.

9) McLaren F1 (1992–98)

Three seats, an S70/2 BMW V12, and Gordon Murray’s obsession with weight. The most complete road car of its time. Every interaction—movement, charging, fluids—must be planned and logged.

10) GMA T.50 (2023–25)

Murray’s grand finale to analogue purity: lightweight, manual, V12 to 12,100 rpm, fan-aero genius. A future legend that encapsulates why Birch exists: to protect engineering that means something.

Why these ten?

They share three traits Lee values: engineering integrity, design that will endure, and driver involvement. Each rewards an active preservation approach—climate-monitored storage, intelligent charging, periodic movement, and rigorous record-keeping—so the car you love today is the car you love in ten years.

Lee’s autumn pick: the 250 SWB. Crisp air, a clear B-road, and a chassis that talks in complete sentences.

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