Birch Commercial Director Tom Chilton and the Birch team last weekend enjoyed a stunning autumn day at Goodwood, participating in a Salone Events track day that perfectly combined high-performance driving with a relaxed, enthusiast-focused atmosphere. For Birch, track days like this are about more than just cars on circuit — they’re an opportunity to engage with clients, experience extraordinary vehicles firsthand, and celebrate the passion that drives the automotive community.
Driving Excellence with Tom Chilton
Tom Chilton spent the day offering tuition and hot laps behind the wheel of a high-performance supercar, putting his extensive racing experience to work on the iconic Goodwood circuit.
“Goodwood is such a beautiful track — fast, flowing, and with so much character,” said Tom. “It’s a pleasure to drive cars here, whether for testing or just for fun, and it’s even better when you can share the experience with friends, clients, and fellow enthusiasts.”
Salone Events’ track days are renowned for prioritising safety, etiquette, and quality driving experiences. With only seven vehicles allowed on track at any one time, drivers can focus on precision and enjoyment without the usual pressures of a crowded circuit.
For Tom, this environment provided the perfect balance: enough challenge to enjoy his racing skills, but with the relaxed pace and safety standards that make the day accessible to all participants.
Networking and Community with Zaak Andrews
While Tom handled the track action, Birch Vehicle and Media Specialist, Zaak Andrews, took full advantage of the opportunity to meet clients and fellow car enthusiasts.
“The vibe at Salone Events is incredible,” Zaak explained. “Everyone is friendly, respectful, and clearly passionate about their cars. There's always a mix of metal out too, from track-prepared BMW M3s to multiple Porsche 911 GT3RS'. We were able to network, swap stories, and connect with collectors and drivers who share our values around quality, care, and precision.”
The day’s setup encourages interaction, with family and friends welcome to spectate and enjoy the spectacle. Refreshments, lunch in the Jackie Stewart Pavilion, and professional photographs ensured that every participant could take home memories as well as a deeper appreciation for their cars.
Why Birch Loves Salone Events Track Days
Salone Events track days have earned a reputation for excellence among high-performance enthusiasts, and it’s easy to see why:
Low numbers on track: Only seven vehicles at a time ensures safe, uninterrupted driving and allows everyone to fully experience the circuit.
High-performance vehicles: From supercars to rare classics, the event attracts cars that demand respect and skill.
Professional organisation: Staff are friendly, experienced, and attentive, making each track day smooth and enjoyable.
Expert tuition: Participants benefit from one-on-one guidance from professional instructors, refining driving technique and confidence.
Amenities: Refreshments, lunch, helmet hire, and photography ensure the day is comfortable and memorable for all.
“Salone Events is a wonderful way to enjoy the cars we love in a safe, structured environment,” Tom added. “You feel the performance, the handling, and the precision, but you also have space to appreciate it — and that’s rare these days.”
A Perfect Autumn Day at Goodwood
The autumn weather delivered bright skies and crisp air, highlighting Goodwood’s picturesque surroundings and enhancing the sensory experience of every lap. “Driving in this kind of weather just makes the day even more special,” Tom explained. “You notice the colours, the corners, and the feel of the car on the track. It’s exactly the kind of experience we want our clients to have.”
For Birch, Goodwood also offers convenience: its proximity allows the team to easily transport vehicles and engage with clients in person. Whether for a full-season track experience or a single-day adventure, the venue aligns perfectly with Birch’s commitment to precision, safety, and enjoyment.
Shared Passion, Shared Standards
The day was more than just a track experience — it was an opportunity for Birch to celebrate the shared values that underpin both motorsport and luxury vehicle care: meticulous preparation, attention to detail, and a dedication to excellence. Just as Birch ensures every car in its care is stored and maintained to the highest standards, Salone Events ensures every driver can enjoy performance cars in a controlled, professional environment.
“Experiences like this remind us why we do what we do at Birch,” said Zaak. “It’s about more than storage or logistics — it’s about connecting with people who share our passion and giving them an experience that matches the quality and care we provide every day.”
Looking Forward
As the Birch team reflects on a successful day at Goodwood, plans are already underway to continue collaborating with Salone Events and other high-quality track experiences. These events allow Birch to stay close to the heart of the automotive community, providing clients with unforgettable experiences while showcasing the expertise and enthusiasm that define the brand.
“For us, it’s not just about the cars — it’s about the people, the community, and the experience,” Tom Chilton concluded. “Salone Events gets that perfectly, and we can’t wait for the next opportunity to get back on track.”
Enjoy some images from Goodwood here. Images courtesy of Jason Cornish.
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